Lease-Lite — the step between a weekly lesson and a full lease
Change the one number in Tier 1 weekly price and every tier,
contract value and projection below re-prices itself. Nothing here is locked in — it is a model
for you to argue with.
One ride a week. This is the anchor — everything else is a multiple of it.
Charged for exclusive use of one horse.
Six shows a year, chosen and registered up front.
Add-on. Your number — this is a placeholder.
The three tiers
Tier 1 · Foundation
Weekly Lesson
1 scheduled ride per week
$400/mo
Month to month · per year
One scheduled lesson each week
Horse assigned by the barn each time
Progress tracked in the app
No show eligibility
No guaranteed horse
Tier 2 · Committed
Twice Weekly
2 scheduled rides per week
$800/mo
6-month minimum · contract value
Two scheduled rides each week
Eligible for lesson-horse shows
Minimum show requirement applies
Priority on lesson times
Horse still assigned by the barn
Tier 3 · Lease-Lite
Your Horse, Three Days
3 scheduled rides per week — one may be a practice ride
$1,320/mo
6-month minimum · contract value
The same horse every ride
Three rides a week, all scheduled in advance
One ride may be a practice ride (no instructor)
Eligible for lesson-horse shows
Minimum show requirement applies
First call on that horse for show dates
Why Tier 3 costs more than three Tier 1s, not less.
Every instinct says give a volume discount. Don't. What the rider is buying at Tier 3 is not
three lessons — it is one horse taken off your board. That horse can no longer fill four
other riders' lessons, so the scarce thing is the animal, not the hour. The premium is the price
of exclusivity, and it is the only tier where your capacity actually shrinks.
Show program
Sold as a program, not per show — the rider picks all six dates now
and is registered for them now. This is what makes the show calendar plannable instead of a
scramble, and it is the single easiest thing to prepay.
Line
Monthly
Per year
Per show
Show program — 6 shows, selected and registered up front
Full grooming (add-on)
—
Tier 3 + shows + grooming
—
What it is worth if riders move up
Set how many riders land in each tier and the model prices the barn.
Today the app shows 94 riders who actually rode in the last 60 days — that is
the pool this is sold into.
Tier
Riders
$ / rider / mo
Monthly
Annual
Tier 1 — Weekly
Tier 2 — Twice weekly
Tier 3 — Lease-Lite
Show program subscribers
Full grooming subscribers
Total lesson-side revenue
Why this is the same project as the refinance
Annual lesson revenue
Horses committed at Tier 3
Rides/wk to deliver
Avg revenue per rider/mo
The lender's income test is the real constraint, not the loan-to-value.
At roughly 41% loan-to-value the collateral is never the problem. A 1.25× debt-service
ratio on the refinanced note needs about $300,000 a year of net operating income.
Tier 3 is the only lever that raises revenue per rider without needing another instructor hour,
another horse or another arena — which is why the offer and the refinance are one project, not two.
Two capacity checks before this is sold to anyone.
(1) Every Tier 3 rider removes a horse from general lesson use — confirm you have the head count
for the Tier 3 number above. (2) Tier 3 promises three scheduled slots a week; that is a
standing commitment on the calendar, not best-effort. Both are Kent-and-Sheeza answers, not ours.